Corporate Social Responsibility - CSR

Corporate social responsibility is a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social wellbeing. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups and promote positive social and environmental change.

In order to account for the importance of social and ecological considerations in doing business, Al-Asr Group of Companies advocate the concept of the “triple bottom line”: social, environmental and economic – or “people, planet, profit.